London - Vitaminwater has too much sugar to be accurately described as nutritious, Britain's ad regulator ruled on Wednesday, ordering brand owner Coca-Cola to stop running publicity carrying the claim.
The Advertising Standards Authority said Coca-Cola broke ad rules when it described its popular line of flavoured water products as "delicious and nutritious" in an ad in 2010, explaining that consumers wouldn't expect a drink marketed as nutritious to have between four and five teaspoons of added sugar.
The Coca-Cola Co said on Wednesday that it was disappointed by the ruling, although it won't face any further action as long as it doesn't run the ad again.
The ruling is little more than a regulatory rap on the knuckles, but it underlines trans-Atlantic concerns about the way in which Vitaminwater is marketed.
In the US, consumers and health advocacy group Centre for Science in the Public Interest are suing over claims that Coca-Cola is using deceptive labelling to sell the drinks. In July, a district court judge wrote that Vitaminwater's use of the word "healthy" violated Food and Drug Administration labelling rules.
Vitaminwater is made by New York-based Glaceau, which was bought by Coca-Cola in a $4.1bn deal in 2007.
Original story http://www.news24.com/Vitaminwater-claims-misleading
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