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The owner of the advertising screen, which sits atop a main road about two km (1.2 miles) south of the Kremlin, told the state-run RIA news agency that hackers had broken into the screen's computer system and turned on the porn.
"They were either acting out of hooliganism or were from a rival company," Viktor Laptev, commercial director of advertising firm Panno.ru, told RIA.
A short clip showing cars slowing to a halt to look at the screen sprung up on youtube.com and Internet sites on Friday across Russia, a country which banned nudity on television before the Soviet Union fell in 1991.
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